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The job-seeking process can be daunting, but building a strong online professional presence is crucial. One platform that stands out for this purpose is LinkedIn. With over 700 million users spanning various industries and sectors, LinkedIn offers a unique opportunity to connect, network, and showcase your skills to a global audience. In this blog, we’ll explore how to effectively navigate and leverage the power of LinkedIn to boost your professional success.
Your LinkedIn profile serves as a professional representation of your skills, experiences, and accomplishments. Here’s a comprehensive guide on what you should include in your LinkedIn profile, most of which we can cover for you in our ‘LinkedIn Write Up’ Service:
- Profile Picture:
- Use a high-quality, professional-looking headshot.
- Dress appropriately for your industry.
- Background Banner:
- Choose a background image that aligns with your professional brand or showcases your industry.
- Craft a concise headline that highlights your current role and key skills.
- Use keywords relevant to your industry.
Your headline should ideally reflect your current position. It’s a great way to quickly communicate your professional identity and make a positive first impression on those who visit your profile.
- Summary (About):
- Write a compelling summary that introduces you and your professional journey.
- Highlight your key strengths, passions, and goals.
- Mention your current role and company.
This differs from your professional profile in a resume as this will be more personal and engaging. Use first person when writing for LinkedIn.
- List your current and past work experiences in reverse chronological order.
- Include job titles, company names, dates of employment, and a brief description of your roles and responsibilities.
- Be sure to emphasise significant achievements and contributions.
This should also be first person and focus more on your individual contribution, rather than day-to-day responsibilities and duties within the role.
- Include your educational background, including degrees, institutions, and graduation dates.
- Add any relevant honours, awards, or extracurricular activities.
This is done by utilising the drop-down menus, but also provides a chance to give a description of your studies.
- List relevant skills related to your industry and expertise.
- Include a mix of hard skills (e.g., programming languages) and soft skills (e.g., communication).
This is the same as the ‘professional skills’ section in your resume.
- Highlight certifications, courses, projects, publications, patents, languages, and other notable achievements.
This can be anything outside work, or could also be ‘key achievements’ specifically related to each employment write up.
- Privacy Settings:
- Adjust your privacy settings according to your preferences for visibility and notifications.
Remember, your LinkedIn profile should be a dynamic representation of your professional journey. Regularly update it with new accomplishments, experiences, and skills to showcase your growth and expertise in your field.